Heath Insurance Marketing - Insurance versus Discount Plans
When running a health insurance marketing campaign, you should educate potential customers on the difference between health insurance and health discount plans. Potential customers need to realize that discount plans are not insurance policies and as such, they are not subjected to the same standards and regulations that are required for health insurance plans.
Potential customers should be informed so they make the best decision for their families. A key point to stress is that The National Association of Insurance Commissioners cautions them when considering a discount plan due to limited recourse should they become dissatisfied and instead recommends insurance policies.