A Birthday Club for your Restaurant
Most people dine out on their birthday with family, friends or co-workers. This is a chance for restaurant owners to cash in on this opportunity and further promote their restaurants. Set up a birthday club and secure your customers’ names, email addresses and date of birth. Send an email a month or so before their birthday and invite them to celebrate it at your restaurant. Make the offer attractive enough so that they don’t think of celebrating elsewhere. This practice can boost PR because you remembered your customer’s birthday and made the celebrant feel important to your restaurant business. Make it exciting and a worthy experience for the whole group so that they’ll all remember your restaurant as the place to be on their special day!
